Audience Takeaways: * How consumers use video segmented by region, age, and shopping frequency * What types of video content consumers are more likely to watch and trust * Which product categories are consumers especially reliant on video for * How brands can use video to create a great customer experience.
As COO and Research Director, my goal is to ensure Ascend2 remains nimble and innovative with our turn-key, research-based content solutions. I conceptualize all of our research programs and Ascend2-generated content, and ensure they are executed with a relevant and creative edge to maximize value for both our subscriber base and our partners. With over 12 years of experience in brand marketing and as the owner and operator of a creative marketing agency, I integrate a fresh perspective into the content we create and how it is used by our partners.
Matt Noyes is director, product marketing at Brightcove, with an emphasis on its enterprise solutions. Matt is a product marketing practitioner and evangelist focused on applying theories, strategies, and tactics to realize successful go-to-market initiatives for B2B and business-to-consumer companies. Recent projects and experiences include leading product marketing teams within software-as-a-service companies ranging from “configure price and quote” for manufacturers to marketing automation and customer relationship management for financial services.
