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Why Adistec Media & Entertainment?

Adistec’s expertise in driving sales of cloud workflows should help accelerate Avid and Brightcove subscription revenues.

Adistec’s localized expertise to accelerate logistics, finance and other processes in the region to keep pace with demand for content creation and management tools and solutions in television, film, music, and education markets.

Established in 2002, our organization delivers 100% IT solutions through channels and now, we are expanding our portfolio to become the leader in Media & Entertainment Value Added Distribution across the Region.

Our marketing team supports the channel throughout the business cycle with demand generation activities, training, incentives and accelerators for closing the sale.

Adistec complements its offerings with cloud services running in several proprietary datacenters, as well as extensive consulting and educational services. Avid is the inaugural partner for Adistec’s recently created media and entertainment practice, with a newly Avid Nexis Storage System already installed in our Miami Datacenter, ready to be used in Demos and POCs.


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Discovering the Console: The Avid VENUE | S6L

Jun 28, 2024, 17:26 PM by Daniela Pacífico
Perhaps the most transformative chapter in Ishmael’s career came with the opportunity to work alongside music icon Madonna.

Perhaps the most transformative chapter in Ishmael’s career came with the opportunity to work alongside music icon Madonna. A chance encounter at Madison Square Garden set the stage for a collaboration that would push Ishmael to new heights, both creatively and professionally. As the front-of-house engineer for Madonna's tour, Ishmael found himself at the helm of one of the largest concert audiences in history, a moment that underscored the culmination of years of hard work and dedication.

On the Madonna tour, Ishmael’s technical prowess and creative vision were put to the test. Madonna’s discography spans over 40 years, requiring much more than a one-size-fits-all approach. With a long list of hit songs with different sonic signatures recorded all over the world, the goal was to stay true to each record while providing a cohesive experience.

Enter the Avid VENUE | S6L. Captivated by its versatility and intuitive interface, Burton found in the S6L a platform that not only complemented his workflow but also elevated his sonic palette. With its onboard plugins, outstanding processing power, and seamless integration with his preferred outboard gear, the S6L became an indispensable tool in Ishmael’s arsenal.

A meticulous approach to sound design allowed Ishmael to curate an outboard gear setup that transcended traditional boundaries. The S6L’s onboard compressor and ability to handle bussing and grouping allowed Ishmael to triage and organize sounds before patching any audio to his outboard rig.

“I love those screens that stare right back of me, and the ergonomic feeling of the fader,” says Ishmael. “I also like the simplicity of use and easily navigating everything I need when running a show, while never getting lost.”


The Madonna Tour: A Testament to Endurance

Working with Madonna was more than just another tour; it was a transformative experience. “You just don't do a Madonna tour, you survive a Madonna tour. But Madonna doesn't ask you to do anything she's not capable of… she's not asking us to do anything she's not doing,” recounts Ishmael.

Navigating the complexities of sound on such a grand scale required not only technical expertise but also a deep understanding of the artist's vision. Ishmael’s setup, tailored specifically for the occasion, ensured that every note resonated with precision and clarity. From the sprawling arenas of Mexico to the sandy shores of Brazil, Ishmael’s mastery of sound captivated audiences worldwide.

One of the highlights of the Madonna tour was the concert in Rio de Janeiro, which became the largest crowd of her career and set records for the largest audience ever for a stand-alone concert, and the largest all-time crowd for a female artist.

Ishmael and the audio team faced the challenge of delivering pristine sound to over 1.6 million ecstatic fans gathered on the iconic Copacabana Beach, while working around the limitations of an outdoor beach venue at temperatures over 90°F with no roof structure to support the sound system.

“This is what happens when you play with big icons: their dreams are to top the top,” Ishmael explains, adding “To not only be able to pull that off flawlessly and accurately, but to have one of the best sounding shows we’ve ever had, is super satisfying.”


A Legacy of Sound: Advice from Burton Ishmael

As Ishmael reflects on his remarkable journey, he offers a word of advice to aspiring sound engineers: "First thing is, you have to love it... And if you have a skill, your responsibility is to be committed to building that skill. I'm a firm believer that when you are trained for a task, eventually the opportunity comes to show off your ability—I'm a living proof example of that!"

Photos by Brandon Ishmael.

About Avid VENUE | S6L

Mix and record live productions of any size with ease. Avid VENUE | S6L delivers the unmatched processing power and sound clarity artists and engineers rely on to present the best show possible. From direct AAX and Waves plugin support and 128 tracks of Pro Tools recording, to full system modularity and 300+ processing channels, the S6L unified platform gives you the mixing efficiency, creativity, and flexibility you need to meet the demands of any gig. And with its expanded line of five control surfaces, three engines, and five I/O racks (including the new Stage 48) to choose from—with 100% hardware, software, and show file compatibility across all—it’s easy to configure and scale the perfect system for your needs. Learn more.

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